TRT(SH:600085) Bei Jing Shang Bao·2025-11-26 09:46Core Viewpoint - Beijing Tongrentang Co., Ltd. is implementing a core strategy of "inheriting essence and innovating with integrity," focusing on cultural empowerment, digital intelligence, professional collaboration, and quality foundation in its marketing approach [1][2]. Group 1: Cultural Empowerment - The company is breaking traditional cultural dissemination models by creating a "Traditional Chinese Medicine Health Culture IP" centered around the "Qingxin Jiannao Huoluo Exercise," which aims to establish a closed-loop operation of "cultural awareness - user education - product scenario binding" [4]. - This initiative targets the elderly population, providing practical "preventive healthcare" solutions through a platform that covers 14 core cities and nearly 2 million elderly families [4]. - Collaborations with organizations like the China Marriage and Family Research Association and the China Elderly Sports Association enhance community engagement and service offerings [4]. Group 2: Digital Intelligence - The company is accelerating its digital transformation to enhance operational efficiency and user service, establishing a "data-driven, intelligent collaboration" marketing model [6]. - A digital marketing decision-making platform has been developed to collect data across various dimensions, enabling real-time market trend analysis and dynamic optimization of marketing strategies [6]. - The launch of an AI-driven health service platform in collaboration with Xiaomi aims to lower barriers for users seeking TCM services and effectively reach younger consumers [7]. Group 3: Professional Collaboration - The company is focusing on grassroots medical services as a key area for market expansion, creating a collaborative ecosystem among enterprises, medical institutions, and grassroots practitioners [8]. - The "Strong Foundation Cultivation of Chinese and Western Medicine" project aims to ensure high-quality training for practitioners through a structured selection and training process [8][9]. Group 4: Quality Foundation - Quality is emphasized as the lifeline of the brand, with a comprehensive supply chain quality control system established from sourcing to production and end-user traceability [10]. - The company adheres to strict standards in sourcing, particularly with its Jilin ginseng, which has received multiple organic certifications, ensuring high-quality products [10]. - A traceability system allows consumers to access detailed information about the entire process of herbal medicine, reinforcing trust in the brand's quality [10].