HEILAN HOME(SH:600398) Ge Long Hui·2025-11-26 10:55Core Viewpoint - The Chinese apparel market is projected to reach 1.5 trillion yuan in 2024 and exceed 1.9 trillion yuan by 2029, with a compound annual growth rate (CAGR) of 4.7% from 2025 to 2029. However, the industry is currently facing challenges such as declining sales volume and profit margins due to weak consumer demand and rising costs, prompting companies like HLA to pursue an IPO in Hong Kong [1][2]. Company Overview - HLA primarily focuses on men's clothing, targeting males aged 20-45, and has diversified its offerings to include women's and children's apparel, as well as custom corporate clothing solutions [3][4]. - The company operates 7,209 stores globally, with 5,723 being HLA stores, and has seen a shift in revenue distribution, with online sales increasing from 16% to 20.5% during the reporting period [8][10]. Financial Performance - HLA's revenue for 2022, 2023, 2024, and the first half of 2025 was approximately 179.05 billion yuan, 207.54 billion yuan, 201.62 billion yuan, and 112.38 billion yuan, respectively. The gross profit margins for these years were 43.4%, 45.2%, 45.5%, and 46.9% [10][11]. - The company has experienced fluctuations in performance, with a notable decline in 2024 attributed to more rational consumer behavior and unfavorable weather conditions affecting sales of high-priced autumn and winter clothing [11][12]. Market Position - HLA is the second-largest men's apparel brand globally and the largest in China, holding a market share of 1.3%. The overall apparel market in China is highly competitive and fragmented, with the top five companies accounting for about 10.5% of the market share [20][21]. Inventory and Supply Chain Risks - HLA's inventory has increased from approximately 9.455 billion yuan in 2022 to 11.987 billion yuan in 2024, with inventory turnover days extending from 351 to 379 days. The company relies heavily on external suppliers, which exposes it to risks related to procurement price fluctuations and supply chain stability [7][12]. Future Outlook - The company plans to use funds from its IPO to enhance sales channels, brand building, and digital capabilities, while also exploring potential investments and acquisitions. However, it faces challenges such as high inventory levels and reliance on its main brand, which could impact future growth [22].