董明珠与“辉”同行

Core Viewpoint - The article discusses the contrasting performance of two prominent figures in the live-streaming sales industry, Dong Mingzhu and Dong Yuhui, highlighting their different approaches and results in selling products through live-streaming platforms. Group 1: Dong Mingzhu's Live-Streaming Efforts - Dong Mingzhu recently appeared in a live-streaming session for the clothing brand "Three Little Goats," selling cashmere coats, which led to the live-stream reaching the top ten in Douyin's women's clothing category, but only generated sales of approximately 1 million yuan [1] - Dong Mingzhu has previously sold men's clothing for the brand "Xiahushijia," but her overall sales performance in live-streaming remains modest compared to her peers [1][19] - Despite her efforts, Dong Mingzhu's live-streaming sales are significantly lower than those of Dong Yuhui, who has established himself as a leading figure in the home appliance sector on Douyin [4][19] Group 2: Dong Yuhui's Dominance in Live-Streaming - Dong Yuhui has successfully expanded his product categories from agricultural products to clothing and home appliances, achieving remarkable sales figures, including over 100 million yuan in a single day during the Double Eleven shopping festival [4][8] - His live-streaming sessions have consistently generated high sales, with estimates suggesting that his total sales for the first half of 2025 could reach between 57 billion to 114 billion yuan [6] - Dong Yuhui's ability to negotiate directly with brands during live-streams has contributed to his success, allowing him to secure better deals and attract more viewers [11] Group 3: Market Dynamics and Challenges - The competition between Dong Mingzhu and Dong Yuhui illustrates the challenges faced by traditional business leaders in adapting to the fast-paced live-streaming market, where full-time commitment is often necessary for success [20][21] - Dong Mingzhu's strategy of entering other brands' live-streams aims to leverage her personal brand to reach a broader audience, but her part-time involvement limits her effectiveness compared to full-time streamers [14][24] - The article suggests that for Dong Mingzhu to enhance her live-streaming impact, she may need to collaborate with professional MCN agencies to build a more robust operational framework [30]