阿里Q3激战外卖：销售费用是京东3倍，单均亏损已减半，调整后净利下降72%

Core Insights - Alibaba's net profit for Q2 of fiscal year 2026 dropped significantly to 20.6 billion yuan, a year-on-year and quarter-on-quarter decline of 53% and over 51% respectively, primarily due to massive subsidies in the food delivery and instant retail sectors [2][6] - The company's sales expenses doubled to 66.5 billion yuan, reflecting a 105% year-on-year increase, as it invested nearly 120 billion yuan in the first half of the year to compete in the market [3][4] - Alibaba's revenue for the quarter reached 247.8 billion yuan, a 5% year-on-year growth, which, when excluding divested businesses, translates to a 15% growth, aligning with JD's performance and surpassing Pinduoduo's 9% [2][4] Financial Performance - The adjusted net profit under non-GAAP standards was 10.4 billion yuan, marking a substantial 72% year-on-year decline [2][6] - Alibaba's adjusted EBITA for its China e-commerce group was approximately 10.5 billion yuan, down nearly 73% quarter-on-quarter and 76% year-on-year, largely due to losses in instant retail [6][5] - The revenue from Alibaba's cloud business was 39.8 billion yuan, showing a 34% year-on-year increase, driven by growth in public cloud services [9][10] Market Competition - The intense competition in the food delivery market led to Alibaba's significant investment in the Taobao Flash Sale, which announced a 50 billion yuan subsidy plan [3][4] - JD's marketing expenses were more restrained at 21.1 billion yuan, reflecting a 110% year-on-year increase but a decrease in quarter-on-quarter growth [4] - Instant retail revenue for Alibaba reached 22.9 billion yuan, with a year-on-year growth of 60%, indicating a strong performance despite the overall profit decline [4][5] Strategic Focus - Alibaba's CEO expressed confidence in the potential of AI and cloud services, stating that there is no AI bubble expected in the next three years, and the company plans to continue investing heavily in these areas [9][11] - The company has invested approximately 120 billion yuan in AI and cloud infrastructure over the past four quarters, with a capital expenditure of 31.5 billion yuan in the latest quarter [10][11] - Future investments in instant retail are expected to decrease, while AI investments may increase, reflecting a strategic shift in focus [8][11]