奕境登顶华为乾崑最强境，东风与华为百亿投入重构高端家庭出行生态

Core Insights - The collaboration between Dongfeng and Huawei has led to the launch of a new energy vehicle brand "Yijing," which aims to capture the high-end family market by focusing on "smart travel for all family scenarios" [1][4][7] - The brand represents a new cooperative model in the automotive industry, integrating resources, teams, and processes from both companies to meet evolving consumer demands [2][3][6] Group 1: New Brand Launch - The Yijing brand was introduced at a招商大会 (investment promotion conference) attended by hundreds of top dealers from across the country, indicating strong interest and potential for partnerships [1] - The brand is positioned to leverage Huawei's advanced technology and Dongfeng's deep understanding of over 60 million family users, creating a long-term business model [1][5] Group 2: Innovative Collaboration Model - The partnership is built on over a decade of collaboration, evolving from traditional methods to a new model that emphasizes deep integration and shared goals [2][3] - Both companies have committed significant resources, with a focus on creating a flagship brand that integrates technology and user experience [3][6] Group 3: Market Positioning - Yijing targets the high-end family electric vehicle market, which is expected to grow significantly, with family models showing strong demand [5][6] - The brand's unique selling proposition includes advanced safety features, intelligent driving capabilities, and a focus on user experience, setting it apart from competitors [4][5] Group 4: Long-term Business Model - Yijing's business model is based on long-term cooperation and value creation with partners, aiming to provide high certainty of returns for investors [6][7] - The brand's strategy includes innovative channel development and a commitment to shared growth with dealers, enhancing its market presence [6][7]