Core Viewpoint - The domestic restaurant market is experiencing severe competition, leading to price and profit margin compression, which is detrimental to businesses [2][5][6] - The overseas market, particularly in Hong Kong, presents a more favorable profit environment, making international expansion a viable strategy for companies [2][5] Consumer Insights - Consumers are increasingly focused on "quality-price ratio" rather than just "cost-performance ratio," indicating a demand for higher value in their dining experiences [4][6] - The balance of service quality is crucial; excessive service can be annoying, while a lack of warmth can feel impersonal [4][6] Business Model Innovations - The company has introduced a "single order + self-service" model, which has led to a 70% increase in revenue for some stores, with certain locations achieving over 100% growth [4][8] - The new model allows for flexibility in dining choices, catering to diverse consumer preferences [8] Brand Strategy - The company plans to launch a new brand by the end of the year, continuing its strategy of diversification and multi-brand development to expand market reach [4][8] - The focus will remain on enhancing customer experience by integrating dining, social interaction, and emotional connections within the restaurant environment [4][7]
呷哺呷哺集团贺光启：餐饮内卷是“自损八百杀敌一千”，破局关键在高质价比