黑五噩梦：亚马逊双重打击，卖家联系不上FBA买家，销量遭重创！

Group 1 - Amazon sellers are facing significant challenges during the Black Friday season due to the platform's decision to permanently disable the ability for FBA sellers to communicate directly with buyers, leading to increased risks of returns and negative reviews [1][4] - The platform's discount system malfunction has forced sellers to increase their discounts from 20% to 21% to display Black Friday promotions, further squeezing their already thin profit margins and disrupting pricing strategies [4] - Despite a boycott movement against Amazon, over 60% of consumers indicated they would not participate, suggesting that the internal issues on the platform pose a greater threat to sales than external pressures [4] Group 2 - The current situation highlights the passive position of sellers within the Amazon ecosystem, emphasizing the need for enhanced risk awareness and refined operational strategies to navigate the challenging environment [4]