千万人参与创作，275万商家获益，抖音凭什么能做烟火小店生意？

Core Insights - The article highlights the rise of "Chicken Chop Brother" on Douyin, achieving nearly 5 billion views in just two months, showcasing the platform's potential for small businesses to gain visibility and attract customers [1][3] - Douyin is expanding its ambitions with the launch of the "Fireworks List," featuring 360 small eateries across ten cities, aimed at promoting local dining experiences and enhancing online visibility for these businesses [5][6][8] Douyin's Strategy - Douyin's "Fireworks List" categorizes eateries based on local characteristics, age, and specialty dishes, emphasizing the importance of local independent businesses [6][8] - The list serves as a model for small shops to increase visibility and connect with consumers, addressing the low online presence and evaluation challenges faced by individual eateries [10][11] User Engagement and Data Utilization - The selection process for the "Fireworks List" involves user-generated content and real evaluations, transforming word-of-mouth into measurable data [17][18] - Douyin's content ecosystem has led to over 1.3 billion videos related to small eateries, generating significant engagement and providing a platform for local businesses to thrive [18][25] Quality Assurance Mechanisms - The list incorporates a user nomination phase, allowing food enthusiasts to recommend hidden gems, thus increasing the visibility of lesser-known eateries [20] - A final quality check is conducted by 248 "local taste seekers," ensuring that only the best establishments are featured based on comprehensive evaluations [21][23] Economic Impact on Small Businesses - The "Fireworks List" is part of Douyin's broader strategy to support small businesses, with a reported 66% growth in new small shop registrations and a 34% increase in transaction volume [23][24] - Douyin's content-driven approach allows small businesses to avoid price wars and instead focus on unique offerings, enhancing their market presence [24][32] Community and Cultural Relevance - The initiative reflects a growing trend in the restaurant industry, where local eateries contribute significantly to overall dining consumption, yet often struggle with online visibility [10][11] - Douyin's efforts to promote local dining culture through the "Fireworks List" and related events illustrate the platform's role in reshaping how small businesses connect with consumers [34]