WLY(SZ:000858) Bei Jing Shang Bao·2025-11-27 06:14Core Viewpoint - The recent auction of aged Wuliangye liquor in Beijing has demonstrated the strong market appeal and collectible value of aged liquor, signaling a new trend in the old liquor collection market [1][5]. Group 1: Auction Highlights - The auction featured 47 sets totaling 948 bottles of Wuliangye, with a notable thirty-year aged liquor fetching over one million yuan, setting a new auction record [1][4]. - The auction included historically significant products such as the Wuliangye zodiac commemorative liquor and other notable editions, attracting significant interest from collectors [4]. Group 2: Market Trends - The old liquor market has been experiencing a surge, with a growing consensus in the industry that quality aged liquor is highly sought after due to its drinking value and scarcity [2][5]. - The overall scale of the Chinese old liquor market has surpassed 100 billion yuan, with projections to exceed 150 billion yuan in the next five years, indicating robust growth [5]. Group 3: Brand Strategy - Wuliangye has been actively enhancing its presence in the old liquor market through systematic strategies, including establishing an online flagship store and expanding offline distribution [7][9]. - The brand has also focused on innovation and certification, collaborating with industry associations to authenticate its aged products, thereby reinforcing its leadership in the old liquor sector [9].