Core Viewpoint - The stock of Shangmei Co., Ltd. (02145) has risen over 6%, currently trading at 89.7 HKD, with a transaction volume of 41.05 million HKD, reflecting strong performance in the beauty sector during the recent Double Eleven shopping festival [1] Group 1: Industry Performance - The 2025 Double Eleven shopping festival saw e-commerce retail sales reach nearly 2.4 trillion CNY, marking a year-on-year growth of over 10% [1] - The beauty market during Double Eleven exhibited characteristics of "steady overall growth, with high growth concentrated in specific subcategories and core channels" [1] - Taobao and Tmall channels led the beauty market with a GMV share of 61.3% [1] Group 2: Company Performance - Shangmei Co., Ltd. reported significant growth in its Double Eleven performance, with its total sales across all channels increasing by 145% year-on-year [1] - Sales on Tmall increased by 52%, while sales on Douyin surged by 268% [1] - According to Dongfang Securities, Shangmei Co., Ltd. ranked first in the beauty brand category on Douyin across various metrics, indicating a strong brand presence and momentum [1]
上美股份涨超6% 美妆双十一大促总量稳增 公司等国货头部品牌仍能保持较快增速