点杯奶茶像签卖身契，实时位置广告推送边界何在

Core Viewpoint - The article discusses the increasing reliance of tea and coffee brands, including Starbucks, on self-built apps and mini-programs for user data collection and targeted marketing, while highlighting the privacy concerns associated with excessive personal information collection [1][3][10]. Group 1: Privacy Concerns - Starbucks China is facing a privacy complaint due to its app sending location-based promotional notifications, raising concerns about user tracking [1][3]. - The use of "geo-fencing" technology by Starbucks has been criticized for potentially violating privacy regulations, as users were not adequately informed about the marketing use of their location data [5][6][7]. - The company's privacy policy did not clearly state the use of location data for marketing purposes, which is a requirement under China's personal information protection laws [7][10]. Group 2: Industry Practices - The article notes that excessive data collection practices are common in the tea and coffee industry, with consumers expressing dissatisfaction over the collection of personal information such as phone numbers and location [10][11]. - Regulatory bodies have begun to scrutinize these practices, with Starbucks and other brands like Luckin Coffee and CoCo being called out for improper data collection [10][11]. - The competitive landscape in the digitalized restaurant market is driving brands to rely heavily on user data for targeted marketing and customer retention strategies [10][11]. Group 3: Company Response - In response to the complaints, Starbucks confirmed that it has discontinued the location-based promotional feature and emphasized its commitment to user privacy and experience improvement [8][11]. - The company is under pressure to enhance its promotional strategies, as indicated by a recent decline in average transaction value despite a growth in store transaction volume [11].