PDD(US:PDD) Sou Hu Cai Jing·2025-11-27 11:10Core Viewpoint - The company is experiencing a transformative year in 2025, with new business models like AI e-commerce and Taobao Flash Sales being introduced, which have garnered significant attention from merchants and are prompting operational adjustments [2] Financial Performance - In the third quarter of 2025, after subsidies and discounts for Taobao Flash Sales, the company reported an EBITA of 105 billion [2] - By November, the UE losses for Taobao Flash Sales were reduced by half compared to July and August, indicating improved financial performance moving forward [2] Market Dynamics - The shift from a "low-price inventory clearance" strategy to a "demand stimulation" approach is becoming evident, as the low-price model is no longer effective in the current economic environment [3][4] - Taobao's customer management revenue grew by 10% year-on-year in Q3 2025, surpassing Pinduoduo's growth rate of 8% in similar metrics for the first time since Pinduoduo's inception [3] Strategic Focus - The company is prioritizing demand stimulation through Taobao Flash Sales, maintaining discount levels to cultivate the market while improving operational efficiency and adjusting order structures to reduce losses [4][16] - The operational strategy for Taobao Flash Sales includes three phases: rapid scale expansion, optimization of user experience, and focusing on high-value users and retail category development [16] Consumer Behavior - The current low consumer confidence, reflected in a declining consumer confidence index, is impacting the effectiveness of low-price strategies, leading to a consensus on the need to stimulate demand instead [10][12] - The company is leveraging Taobao Flash Sales to create new consumption scenarios, aiming to enhance user purchasing power and ultimately stimulate demand [20][21] Competitive Landscape - The competitive environment is shifting, with Taobao Flash Sales becoming a new variable in demand stimulation, as merchants increasingly rely on the platform to drive consumer spending [21] - The integration of approximately 3,500 Tmall brands into Taobao Flash Sales indicates a significant shift in the e-commerce landscape, with mainstream brands participating in the new model [20]