掘金“夜间经济” 利亚德励丰布局“新国潮”激活二次消费

Core Insights - The company emphasizes the integration of culture, technology, and art as its core philosophy, focusing on the full chain development from product research and development to application integration and scene implementation [2][3] - Night economy is identified as a crucial area for the company, which is actively participating in various tourism development conferences across multiple provinces to enhance urban capabilities and stimulate consumption [2] - The company is exploring new paths for the integration of public cultural services and the cultural industry, utilizing technology to empower cultural spaces and enhance local cultural narratives [3] Group 1: Night Economy - The company views the night economy as a significant sector that serves as an important lever for stimulating consumption, with support from both national and local governments [2] - The company has been involved in projects like the "One River, Two Banks" initiative to elevate urban capabilities in regions such as Guangdong, Hunan, and Guizhou [2] - The company aims to create integrated digital scenes that combine local culture, natural landscapes, and commercial activities to activate secondary consumption and appeal to younger demographics [2] Group 2: Digital Exhibition and Cultural Services - The company is actively exploring the integration of public cultural services with the cultural industry, enhancing cultural venues like museums and heritage sites through technological means [3] - The focus is on transforming cultural spaces into essential components of daily cultural leisure for the public, rather than just educational venues [3] - Emphasis is placed on innovating methods and constructing business models for the revitalization of intangible cultural heritage to achieve both social value and economic benefits [3] Group 3: Entertainment and IP Development - The company has transitioned from a technology service provider to a content creator in the entertainment sector since the 2008 Beijing Olympics [3] - Recent productions include immersive performances and the exploration of lightweight, interactive entertainment forms to promote diversification and sustainability in cultural tourism performances [3] - The company recognizes the significant development potential of Chinese civilization IP and is leveraging big data to analyze consumer preferences, aiming to convert cultural content into impactful IP assets [3]