首旅集团丨改造重开后老商场“翻红”！北京友谊商店半年销售额达2亿元

Core Insights - The Beijing Friendship Store has undergone a significant renovation, resulting in a remarkable sales increase of 1190% from May to October, reaching a total of 200 million yuan [1] - The store has transformed into a popular destination for city walking, attracting a large number of young customers and foreign tourists [9] Group 1: Renovation and Sales Performance - The renovated Beijing Friendship Store has achieved a sales figure of 200 million yuan from May to October, marking a year-on-year growth of 1190% [1] - The average daily foot traffic has increased to approximately 5,000 on weekdays and over 10,000 on weekends and holidays, significantly higher than pre-renovation levels [9] Group 2: Customer Experience and Offerings - The store features a variety of unique shops, including a newly opened bookstore and several cafes, creating a vibrant atmosphere for visitors [3][4] - The shopping area has been designed with garden courtyard-style scenes, incorporating artistic and retro elements, enhancing the overall customer experience [4][6] Group 3: Future Plans and Events - The store plans to launch a "Fairy Tale Season" event this winter, with new decorations and several new stores set to open by the end of the year [9] - A second phase of renovation is in the planning stages, focusing on attracting new brands in pet care, sports, and trendy products to align with market trends [9]