“双十一”手机销量同比仅增长3%，苹果iPhone 17独撑大局

Group 1 - The core viewpoint of the articles indicates that Apple dominated the smartphone sales during the Double 11 shopping festival, capturing 26% of the total smartphone sales, while overall smartphone sales increased by 3% year-on-year [1] - Excluding Apple, smartphone sales during the Double 11 period actually declined by 5%, highlighting Apple's strong performance with the iPhone 17 [1] - The Double 11 shopping festival this year saw a total sales figure of 1.70 trillion yuan (approximately 240 billion USD), an increase from last year's 1.44 trillion yuan, although the shorter duration of last year's event affects comparability [2] Group 2 - Huawei's market share decreased from 17% last year to 13% this year, partly due to the missed sales period for its flagship Mate 80 [1] - Xiaomi held the second position with a 17% market share, but its sales declined compared to the previous year, attributed to the early release of the Xiaomi 17 series [1] - Major platforms started their Double 11 promotions significantly earlier this year, with Tmall, JD, and Douyin launching activities on October 15, October 9, and October 9 respectively, extending the shopping festival period to 31-57 days [1]