中海通州再下一子 12.48亿元斩获九棵树宅地

Core Insights - The recent land supply in Beijing has attracted significant attention, particularly with the competitive bidding for key plots, such as the East Third Ring core area, where a private enterprise won with a premium of 18.21% [1] - The market in Tongzhou has seen a surge in new housing supply and notable price differentiation, indicating the importance of a rigorous pricing strategy for companies to stand out in a competitive environment [1] Group 1: Land Acquisition Details - The land parcel in question, located in Tongzhou, covers an area of 24,700 square meters with a building area of 54,400 square meters, featuring a floor area ratio of 2.2 and a maximum building height of 45 meters [2] - China Overseas Land & Investment acquired the Jiukeshu 6017 plot for 1.248 billion yuan, with a premium rate of 0.97% and a transaction floor price of approximately 22,900 yuan per square meter [3] Group 2: Market Trends and Performance - The new housing market in Tongzhou has shown significant differentiation this year, with faster sales of affordable housing products amid shrinking customer budgets [4] - Projects like Chaotang Lanyue have achieved a sales rate of 51% with an average transaction price of approximately 58,000 yuan per square meter, indicating strong demand for smaller units [3][4] - Conversely, other projects such as China Railway Construction's Huayu Jingyun have faced slower sales, highlighting the critical need for precise positioning and reasonable pricing strategies in the current market [5] Group 3: Strategic Insights for Developers - For developers, a careful pricing strategy is essential for success in the competitive market, as evidenced by the successful pricing approach of Chaotang Lanyue [6] - The new Jiukeshu plot offers a new option for buyers seeking properties near transit lines, which could attract demand from both local residents and those looking to move from the CBD [6]