赛富时:感恩节全球电商销售将大幅增长,AI代理访问转化率为常规流量6倍

Core Insights - The global digital sales on Thanksgiving Day are projected to reach $36 billion, with the U.S. digital sales expected to hit $8.6 billion [1] Group 1: Sales Growth - Global spending has increased by 7.9% year-over-year, totaling $13.1 billion, while U.S. spending has grown by 5.8%, reaching $2.6 billion [1] Group 2: Mobile Device Impact - Mobile devices are driving the majority of digital sales, accounting for 80% of traffic and 75% of orders in the U.S. [1] Group 3: AI Influence - The conversion rate from traffic generated by third-party AI agents is significantly higher than that from social media, with global AI traffic converting to sales at six times the efficiency of regular traffic, and in the U.S. at three times the normal digital traffic conversion rate [1]