仓店成为新终端，品牌必须提前占位

Core Insights - The core argument presented is that the industry is transitioning from a "traffic war" to a "supply war" in the context of instant retail, emphasizing the need for brands to adapt to the oversupply era to achieve growth [1][4][6]. Group 1: Industry Trends - Instant retail is experiencing a shift where major platforms are investing heavily in supply-side capabilities, moving away from consumer subsidies to focus on supply chain efficiency [1][2]. - The number of Meituan's "Lightning Warehouses" has surpassed 50,000 as of September 2025, with plans to expand to 100,000 by 2027, indicating a significant increase in supply infrastructure [2]. - The competition in instant retail is evolving into a marathon that tests comprehensive capabilities rather than a sprint focused solely on traffic [4]. Group 2: Supply and Demand Dynamics - The logic of instant retail development is centered around supply-demand matching, which is crucial for growth in an oversupply era [10][12]. - Demand can be categorized into general and situational types, while supply can be either standardized or flexible, highlighting the need for brands to adapt their strategies accordingly [12][15]. - The concept of matching is identified as the primary growth principle in an oversupply era, where understanding consumer needs is more critical than merely competing for market share [16][18]. Group 3: Strategic Recommendations - Brands should focus on establishing warehouses as new strategic sales channels, akin to the evolution of traditional retail and e-commerce [7][22]. - A successful strategy involves aligning product offerings with consumer scenarios, ensuring that the right products are available for the right situations [23][24]. - Companies are encouraged to build dedicated teams to manage the unique challenges of instant retail, shifting focus from traditional metrics to warehouse sales [31][32].