《疯狂动物城2》，救了电影市场

Core Insights - The release of "Zootopia 2" has revitalized the film market, achieving a cumulative box office of over 503 million yuan and attracting over 12.53 million viewers as of November 28 [1][9] - The film's success highlights the importance of blockbuster films in a challenging market, as evidenced by a significant decline in box office revenues during the recent National Day holiday [1][2] - The strong performance of "Zootopia 2" indicates ongoing demand for quality films, suggesting that the current market downturn is largely due to a lack of high-quality commercial film supply [4] Industry Performance - The film market faced a downturn in the second quarter, with a year-on-year box office decline of 34.73%, and notable drops during the Qingming and May Day holidays [2] - The National Film Administration reported a 13% to 18% year-on-year decline in box office revenue for the 2025 National Day holiday, with this year's revenue down by 270 million yuan compared to last year [1] Commercialization Opportunities - "Zootopia 2" has demonstrated the commercial potential of film projects, with various brand collaborations and merchandise launched prior to the film's release, including partnerships with well-known brands like Luckin Coffee, McDonald's, and Uniqlo [5] - The Shanghai Disney Resort has constructed the world's first "Zootopia" themed park, which has attracted millions of visitors, becoming one of the most popular attractions in the resort [5] Industry Confidence - The success of animated films like "Zootopia" has bolstered the confidence of domestic animation professionals, who believe in the high IP monetization value and the potential for animation to expand internationally [6]