收购传闻再起，彪马股价单日大涨近19%，安踏回应

Group 1 - Puma, the struggling German sports brand, is reportedly a potential acquisition target for Chinese sports giant Anta Group, which is currently assessing the feasibility of the deal with advisory firms [1] - Following the acquisition rumors, Puma's stock surged by 18.91% on November 27, marking its largest single-day gain in nearly a year, despite a year-to-date decline of 54.42% [1] - This is not the first time Puma has faced rumors of being sold, as earlier reports indicated that the Pinault family, the largest shareholder of Kering, was evaluating strategic options, including selling Puma shares [1] Group 2 - Puma's financial performance has been deteriorating, with a 6.6% year-on-year increase in sales to €8.6017 billion in 2023, but a 13.7% decline in net profit [2] - For 2024, sales are expected to rise slightly by 4.4% to €8.82 billion, while net profit is projected to drop by 7.6% to €282 million, indicating a trend of increasing revenue but declining profitability [2] - In Q3 2023, Puma's sales plummeted by 10.4% to €1.9557 billion, resulting in a net loss of €62.3 million and a gross margin decline of 260 basis points to 45.2% [2] - For the first three quarters of 2023, Puma's sales fell by 4.3% to €5.974 billion, with a gross margin decrease of 130 basis points to 46.1%, and a net loss of €309 million compared to a net profit of €257 million in the same period last year [2] - Puma anticipates a low double-digit percentage decline in sales for 2025, with expected losses in EBITDA and capital expenditures around €250 million [2] - In response to ongoing poor performance, Puma has announced significant layoffs, including a plan to cut 900 jobs globally by the end of 2026, following an earlier announcement to lay off 500 employees [2] Group 3 - Despite its challenges, Puma remains the fifth most valuable sports brand globally, according to GYBrand's 2025 report, although it trails behind Nike, Adidas, Lululemon, and Anta [3]