同程旅行(0780.HK)2025Q3财报点评:核心OTA稳健增长 关注国际业务发展

Core Insights - The company reported a revenue of 5.5 billion yuan for Q3 2025, representing a year-over-year increase of 10.4%, and an adjusted net profit of 1.06 billion yuan, up 17% year-over-year, with an adjusted net profit margin of 19.2%, an increase of 1.0 percentage points year-over-year [1] Group 1: Core Online Travel Platform - The core online travel platform achieved a revenue of 4.6 billion yuan in Q3 2025, reflecting a year-over-year growth of 15%, with an operating profit margin of 31.2%, an increase of 0.1 percentage points year-over-year [1] - In the transportation ticketing segment, revenue reached 2.2 billion yuan, up 9% year-over-year, driven by deep insights into user demand and a continuous enhancement of value-added products and services, with international ticket sales growing rapidly [1] - The accommodation booking segment generated 1.58 billion yuan in revenue, a 15% year-over-year increase, benefiting from a significant rise in high-quality hotel room nights and improved brand recognition among high-value users in lower-tier cities [1] - Other revenue sources totaled 820 million yuan, a 35% year-over-year increase, primarily due to strong performance in hotel management, with nearly 3,000 hotels currently operating and 1,500 hotels in preparation as of September 30, 2025 [1] Group 2: Vacation Business and User Performance - The vacation business faced short-term revenue pressure, generating 900 million yuan in Q3 2025, a decline of 8% year-over-year, largely due to security issues in Southeast Asia [2] - The company saw a steady increase in paid user numbers, with an average monthly paid user count of 47.7 million, up 2.8% year-over-year, and an annual paid user count of 253 million, an increase of 8.8% year-over-year, with total service users growing by 7.3% to 2.02 billion [2] - As of September 30, 2025, over 87% of registered users lived in non-first-tier cities in China, with more than 70% of new paid users from WeChat in Q3 2025 coming from these areas, reinforcing the platform's position in the mass market [2] Group 3: Profit Forecast and Investment Rating - The company is positioned as a leading OTA platform in lower-tier markets, benefiting from the release of domestic travel demand, increased penetration in these markets, international business expansion, and user growth driven by online and offline traffic [2] - Revenue forecasts for 2025-2027 are adjusted to 19.3 billion, 21.9 billion, and 24.5 billion yuan, with net profits projected at 2.9 billion, 3.2 billion, and 3.7 billion yuan, respectively, leading to diluted EPS of 1.3, 1.4, and 1.6 yuan, and corresponding P/E ratios of 15.7, 14.2, and 12.3 [2] - The target market value for the company in 2026 is set at 60.2 billion yuan, with a target price of 28 HKD, maintaining a "buy" rating [2]