全球上演“创始人”回归潮

Core Viewpoint - Li Auto's CEO, Li Xiang, acknowledged the company's struggles and announced a return to a startup management model, moving away from the professional manager governance system that has led to a decline in performance [1][6][32] Group 1: Company Performance - In Q3 2025, Li Auto reported a revenue of 27.4 billion yuan, a year-on-year decline of 36%, marking the end of 11 consecutive quarters of profitability [1][6] - The company faced a significant loss attributed to the MEGA recall cost, which symbolically represented a retreat in performance [6][12] Group 2: Management Philosophy Shift - Li Xiang emphasized the need to adopt a startup management style, which focuses on deep dialogue, user value, and efficiency rather than rigid processes and task completion [6][29] - The shift reflects a broader trend among Chinese companies, where founders are reclaiming leadership roles to navigate uncertain business environments [2][12] Group 3: Global Context - The article discusses a global trend of founder returns, highlighting examples from companies like Airbnb and Disney, where founders have stepped back in to address operational challenges [19][20] - This trend is seen as a response to the limitations of professional management in rapidly changing technological landscapes [26][28] Group 4: Future Considerations - The article suggests that the return of founders is not merely nostalgic but a necessary adjustment to ensure companies can adapt to new challenges [30][32] - It raises questions about how organizations can institutionalize the founder's mindset to maintain agility and user focus in the long term [30][31]