瑞银:维持小菜园“买入”评级 目标价14港元

Core Viewpoint - UBS maintains a "Buy" rating for Little Garden (00999) with a target price of HKD 14, emphasizing the company's growth strategy and customer focus [1] Group 1: Company Goals - Management reiterated targets to reach 800 and 1000 restaurants by the end of 2025 and 2026, respectively, with a long-term goal of 3000 directly operated restaurants within 5-7 years [1] Group 2: Customer Strategy - The company aims to provide delicious and affordable food, planning to reduce the average spending per customer from RMB 57 in the first half of the year to RMB 50-55, which may lower gross margins but is expected to increase customer traffic [1] - The target customer demographic consists of consumers with a monthly salary of RMB 3000-5000 [1]