蜜雪冰城进军“平价”早餐

Group 1 - The core point of the article highlights the significant growth of the company, with its global store count reaching 53,014 by June 30, 2025, and its coffee brand, Luckin Coffee, surpassing 10,000 stores globally [1] - The beverage industry, particularly coffee and tea companies, is showing a strong interest in "all-day consumption," with many brands exploring breakfast offerings [1] - Notable brands such as Heytea, Nayuki, and Gu Ming have launched breakfast products, while Starbucks and Luckin Coffee have introduced breakfast combo meals [1] Group 2 - Recently, the company launched breakfast products, including four dairy items like coconut milk, priced at 5 yuan each [3] - The breakfast initiative is currently being tested in select cities such as Dalian, Xi'an, Nanning, and Hangzhou, with no plans for widespread rollout at this time [3] - The company previously sought to hire for breakfast-related procurement roles, indicating a strategic focus on expanding its breakfast offerings [3]