SHUNXIN AGRICULTURE(SZ:000860) Sou Hu Cai Jing·2025-11-28 09:54Core Insights - The event highlighted the transition of the Chinese liquor industry from "high-speed growth" to "high-quality development," emphasizing brand upgrades, value innovation, and ecological transformation as key drivers of revitalization [5][6][24] Industry Trends - The liquor industry is witnessing a shift in consumer behavior, with a focus on internal quality over external prestige, leading to comprehensive value innovation [5][6] - The emergence of new consumer groups and channels, such as instant retail and live-streaming e-commerce, is causing profound changes in the liquor ecosystem [5][6] Event Highlights - The 2025 Sohu Liquor Annual Forum and Tasting Event took place on November 27 in Beijing, serving as a platform for dialogue among industry leaders from various sectors [3][4] - The event featured a tasting experience of the Longma Lang Jinma, a flagship product of Langjiu, which will officially launch in December [6][8] Cultural Significance - The forum included discussions on the cultural implications of liquor in Chinese society, emphasizing its role as a personality amplifier, a philosophical tool, and a means of self-healing in contemporary times [24][26]