深圳国寿吴超:如何服务平均年龄32.5岁的年轻城市

Core Insights - The aging population in China is a pressing issue, with 19 provinces already in a moderately aging society, and projections indicate that by the end of 2024, there will be 310 million individuals aged 60 and above, and 220 million aged 65 and above [1][2] - The current pension system in China, which consists of three pillars (basic pension insurance, occupational pensions, and personal pensions), faces significant imbalances in development [1][2] - The basic pension insurance can only meet the basic needs of survival, and achieving a high-quality, dignified retirement life requires reliance on commercial insurance products [2][3] Pension System and Products - The average replacement rate of basic pensions for enterprise employees is approximately 45%, which is below the International Labour Organization's recommended standard of 55% [2] - Personal pension products are a key focus under national planning, but there is a need for increased consumer awareness and product purchasing rates [2] - Commercial pension insurance, particularly dedicated commercial pension products, offers flexible design and various payment methods, balancing stability and returns [2] - Annuity insurance provides a steady cash flow, making it suitable for clients with clear and stable future cash flow needs [2] Integrated Services - The development of "insurance + health + pension" integrated services is a significant direction, combining insurance products with health management and community care [3] International Experience - Spain's "insurance + health integration" model is highlighted as a reference, where personal pensions are encouraged through substantial tax incentives, and insurance companies collaborate with strong fund management firms for asset allocation [4] - The cost of care in Spain, where the monthly fee for mid-to-high-end nursing homes is about three times the average retirement salary, is comparable to some first-tier cities in China [4] Investment Strategies - The asset allocation of insurance funds is closely tied to macroeconomic conditions, with regulatory support for long-term investments in capital markets [6] - The investment side is crucial for the insurance industry's development, as effective asset allocation and operation directly influence fund yield and support product guarantees and profitability [6] Consumer Demand in Shenzhen - Shenzhen's population is characterized by a complex structure with significant differences in insurance needs among various groups, including high-net-worth individuals and the general public [7] - There is a growing demand for integrated medical services among the general population, while younger consumers are more price-sensitive and inclined towards internet-based insurance products [7] Financial Services and Innovation - The company has actively participated in the "Shenzhen Huimin Bao" project, which has seen over 18.19 million participants since its launch, demonstrating a commitment to inclusive financial services [8][9] - The company has tailored insurance solutions for small and medium-sized enterprises, addressing their specific risks and needs, and has provided substantial risk coverage for green industries and emerging sectors [10]