双星闪耀：从华为到MINISO，中国企业开启“天才级”比拼

Core Insights - MINISO has launched the "IP Genius Plan" to recruit top IP creators globally with annual salaries ranging from millions to tens of millions, marking a strategic move in the cultural and creative sector [1] - This initiative is seen as a counterpart to Huawei's "Genius Plan," highlighting the simultaneous pursuit of talent in both technology and culture by leading Chinese enterprises [1][6] - The plan aims to enhance MINISO's original IP incubation capabilities and build a globally influential IP matrix, reflecting China's transition from a manufacturing powerhouse to a cultural and technological leader [1][6] Recruitment Strategy - The "IP Genius Plan" will have no restrictions on nationality, educational background, or major, focusing instead on candidates' creativity, aesthetic sense, and artistic influence [2] - Similar to Huawei's provision of top-tier labs and R&D resources, MINISO will offer a free creative environment, ample R&D resources, and a comprehensive mentorship system covering the entire process from concept to commercialization [2] Global Expansion and Cultural Influence - MINISO has established itself as a significant player in the global market, being the first Chinese brand to enter iconic locations such as Times Square in New York and the Champs-Élysées in Paris [4] - The company has initiated the "China Cultural Innovation Global Development Plan" in collaboration with Xinhua News Agency, aiming to support 100 Chinese IPs in going global over the next decade [4] IP Development and Cultural Strategy - MINISO employs a dual strategy of "top-tier licensed IP + exclusive proprietary IP," having successfully incubated original IPs like YOYO and Kumaru, thus gaining extensive experience in global IP operations [6] - The "IP Genius Plan" is positioned as a core engine to realize the vision of promoting 100 Chinese IPs globally, focusing on creating original IPs that resonate with global audiences while embodying deep Chinese cultural elements [6] - This dual-track talent strategy reflects the confidence and foresight of Chinese enterprises in global competition, emphasizing the importance of both technological and cultural strengths for high-quality development [6]