LEAPMOTOR(HK:09863) 3 6 Ke·2025-11-29 01:59Core Viewpoint - Leap Motor aims to double its sales to 1 million vehicles by 2026, marking a significant milestone in the competitive automotive market [1][10]. Sales and Market Position - Leap Motor's sales target of 1 million units annually is a benchmark for becoming a mainstream player in the automotive industry, indicating high market recognition and a broad user base [2][10]. - The company achieved its annual sales target of 500,000 units ahead of schedule, doubling last year's figure of 250,000 units [2][10]. - Leap Motor's sales in Q3 reached 173,852 units, leading among new energy vehicle companies, with a revenue increase of 97.3% to 19.45 billion yuan [3]. Product Strategy and Development - Leap Motor has a strong focus on self-research and manufacturing, with 65% of its core components developed in-house, aiming for over 80% in the future [3][21]. - The company emphasizes a cost-effective pricing strategy, maintaining a gross margin of 14% while ensuring competitive product pricing [3][15]. - The newly launched Lafa5 model targets younger consumers with a focus on personalization and style, featuring two range options and a competitive price point [4][5]. Future Outlook - Leap Motor plans to launch four new models next year, completing its ABCD series, which is expected to support the goal of reaching 1 million annual sales [10][17]. - The company anticipates a slight increase in overall automotive sales next year, with a projected 5% to 10% rise in the market share of new energy vehicles [8][10]. Brand Positioning - Leap Motor positions itself as a brand that offers "good but not expensive" products, focusing on delivering high-quality vehicles at reasonable prices [23][24]. - The company aims to maintain a single brand identity without segmenting into different tiers, emphasizing value over luxury [24][26].