Midea Group(SZ:000333) Guan Cha Zhe Wang·2025-11-29 03:21Core Viewpoint - The competition in the home appliance industry is shifting from technology and price wars to service battles, highlighted by Midea's alleged "exclusive cooperation" demands on service providers, which the company denies [1][4]. Market Share and Competition - According to data from Aowei Cloud Network, Midea holds a 22% market share, followed by Gree at 20%, Haier at 18%, and Xiaomi at 14%, with Xiaomi rapidly gaining ground in online channels [3][4]. - The competition is intensifying, particularly between Xiaomi and Gree, as Xiaomi's growth in the air conditioning market is notable [3]. Industry Dynamics - The recent developments reflect significant changes in the air conditioning market landscape, with traditional manufacturers facing new challenges from emerging players like Xiaomi [4][7]. - The China Household Electrical Appliances Association has called for a shift from price wars to value wars, addressing issues of unhealthy competition in the industry [5]. Service Strategy and Innovations - Xiaomi is focusing on enhancing its service capabilities, particularly in after-sales support, by introducing a "one-stop delivery and installation service" for air conditioners, which has been well-received by users [7][8]. - The company plans to expand its service offerings from 11 to 13 product categories by 2026, aiming to improve service metrics and customer satisfaction [8].