CHINA OVERSEAS(HK:00688) Bei Ke Cai Jing·2025-11-29 08:31Core Viewpoint - The Beijing land market is entering a period of intensive supply, with increased transaction activity, highlighted by the recent acquisition of the Jiukeshu South plot by China Overseas Property at a competitive price [1][2]. Group 1: Land Transaction Details - The Jiukeshu South plot was acquired by Beijing Haihua Real Estate Development Co., a subsidiary of China Overseas Property, for 1.248 billion yuan, with a premium rate of 0.97% [2]. - The plot received two bids, with the final price resulting from five rounds of bidding, leading to a floor price of 23,200 yuan per square meter [2]. - The land area is approximately 24,700 square meters, with a planned construction area of about 54,400 square meters and a plot ratio of 2.2 [3]. Group 2: Location and Development Potential - The Jiukeshu South plot is located in the core Liyuan area of Tongzhou, between the Fifth and Sixth Ring Roads, near the Jiukeshu subway station, with well-established commercial, medical, and park facilities [2]. - The plot is historically significant as it was the site of the Tongrentang Jiukeshu pharmacy, adding cultural value to the development [2]. Group 3: Planning and Design Considerations - The land transfer documents specify detailed urban design and architectural style requirements, encouraging a courtyard layout and a skyline that is higher in the northeast and lower in the southwest [4]. - A notable planning detail is the requirement for a 20-meter setback along the west side of Jiukeshu Middle Road, which may increase the plot ratio and impose higher design standards [4]. Group 4: Market Context and Developer Strategy - The Tongzhou area has seen new property launches this year, including projects from various developers, indicating a competitive market environment [5]. - For developers, a rigorous pricing strategy is crucial for the Jiukeshu South plot to stand out in a saturated market, leveraging its proximity to transportation and established amenities to attract buyers [5]. - In a buyer-dominated market, developers face the challenge of balancing reasonable profit margins with rapid sales and market acceptance, testing their operational capabilities [5].