广西“浦北陈皮”文旅宣传周启动，锚定百亿产业新坐标

Core Insights - The event in Pu Bei County, Guangxi, marked the launch of the "2025 Pu Bei Chen Pi Cultural Tourism Promotion Week" and the second high-quality development exchange conference for the Chen Pi industry, emphasizing the county's commitment to developing Chen Pi as a leading agricultural industry with a target of a 10 billion yuan industry [1][2][3] Industry Development - Pu Bei County has established itself as the largest producer of Da Hong Gan, with over 190,000 acres of cultivation and a production value expected to exceed 8 billion yuan this year, with a target of 6 billion yuan by 2024 [2][3] - The county has a long-standing tradition of citrus cultivation, benefiting from favorable climatic conditions that contribute to the unique quality of Pu Bei Chen Pi, characterized by thick peels and rich oil content [2][3] Economic Impact - The Chen Pi industry has transformed from a simple product to a significant economic driver, creating over 285 households with incomes exceeding 1 million yuan and benefiting more than 100,000 people [3][6] - The establishment of the Pu Bei Chen Pi Industry Service Platform aims to enhance industry boundaries through digital technology and improve management efficiency across the supply chain [4][6] Technological Innovation - The integration of technology is crucial for the modernization of the Chen Pi industry, with initiatives focusing on digital storage, strategic partnerships for research and development, and the establishment of a standardized evaluation system for medicinal materials [5][7] - Experts highlighted the health benefits of Chen Pi, including its potential in anti-obesity and digestive health, which supports its development into high-value functional foods [5][7] Brand Development - The branding of Pu Bei Chen Pi has progressed significantly, with new standards established and participation in international expos, enhancing its visibility and market reach [8] - The ongoing cultural tourism promotion week includes various activities aimed at showcasing the Chen Pi brand and connecting it with broader economic opportunities [8][9]