华为乾崑携奕境品牌，探索家庭出行新答案

Core Insights - The collaboration between Huawei and Dongfeng has led to the launch of a new electric vehicle brand called "Yijing," which aims to redefine family travel experiences [3][5][9] - The partnership signifies a deep integration of technology and manufacturing capabilities, moving beyond traditional cooperation to a full-chain collaboration [5][23] - Yijing targets the high-quality family travel market, focusing on safety, intelligent experiences, and comprehensive care for all family members [12][24] Group 1: Brand and Collaboration - The Yijing brand was officially launched at the Huawei QianKun Ecological Conference on November 20, 2023, marking a significant milestone in the collaboration between Huawei QianKun and Dongfeng [3][5] - The partnership has evolved from initial smart networking cooperation to a comprehensive joint effort in product definition, project development, supply chain, and manufacturing [5][23] - The name "Yijing" was co-created with user input, reflecting a commitment to user-centric design and collaboration [16][19] Group 2: Product Features and Safety - Yijing's first model is set to debut at the Beijing Auto Show in April 2026, with plans for at least one new model to be launched annually thereafter [9][24] - The vehicles will incorporate advanced safety features, including a comprehensive collision avoidance system and a battery safety plan that has undergone over 80 validations [14][23] - Huawei QianKun's intelligent driving system has accumulated 5.811 billion kilometers of driving data, significantly enhancing safety and user experience [7][14] Group 3: Market Positioning and User Needs - The family travel market is highly competitive, with a focus on meeting unmet needs such as enhanced safety, intelligent features, and overall quality [12][24] - Yijing aims to address three key concerns for family users: comprehensive safety, exceptional intelligent experiences, and comfort for all passengers [12][24] - The collaboration emphasizes a systematic approach to vehicle development, integrating various aspects of research, supply chain, and manufacturing to create vehicles that meet family users' core demands [23][24]