Group 1 - McDonald's sold most of its stake in its mainland China and Hong Kong operations in 2017, leading to a name change to "Golden Arches (China) Co., Ltd," which sparked widespread discussion online [1] - The initial perception was that this represented a retreat of an international giant, but over the years, other global brands like Starbucks, Burger King, and COSTA have followed similar paths, indicating a broader trend [1] - This trend suggests a fundamental change in the rules of the game within the Chinese market [1] Group 2 - International brands have historically leveraged strong brand power, standardized operations, and advanced concepts like the "third space" to successfully educate and develop the Chinese market and consumers [2]
星巴克、汉堡王接连卖身，用控股权换生存？