《疯狂动物城》70+联名品牌战，瑞幸、52TOYS凭什么霸榜？

Core Insights - "Zootopia 2" has achieved significant box office success in China, surpassing 7 billion in single-day box office and over 19 billion in total, making it the highest-grossing imported film in Chinese history [1][4] - The film's IP has generated over 70 collaborations across various sectors, including fast fashion, dining, and personal care, appealing to a wide demographic from children to adults [4][6] - The emotional connection and nostalgia associated with the characters have driven audience engagement and merchandise sales, particularly among the 20-29 age group [11][14] Box Office Performance - "Zootopia 2" set a record with a single-day box office of 7 billion, surpassing the previous record held by its predecessor [1] - The total box office has exceeded 19 billion, significantly higher than the first film's 15.4 billion [1] IP Collaboration and Marketing - The film has seen over 70 collaborations since June, covering a wide range of consumer products and services [4] - Successful collaborations include popular brands like Starbucks, McDonald's, and various fashion retailers, indicating a broad market appeal [38][40] - The "Fox and Bunny" couple has become a major marketing focus, generating significant social media engagement and discussions [24][31] Audience Engagement - The film has successfully tapped into nostalgia, with many viewers reflecting on their personal growth since the first film's release nine years ago [8][11] - The emotional resonance of the characters has led to a strong connection with audiences, particularly among those who grew up with the original film [14][56] Merchandise Success - 52TOYS has emerged as a leading brand in merchandise sales, with its "Best Partners" series becoming a top seller on platforms like Tmall and Douyin [49][51] - The emotional appeal of the products, such as plush toys and collectibles, has resonated with consumers, turning them into "emotional containers" for fans [56][58] - The collaboration with 52TOYS highlights the importance of understanding the IP's core audience and emotional needs [51][61]