BEKE(US:BEKE) Zhong Guo Jing Ying Bao·2025-12-01 04:35Core Insights - The home decoration industry, valued in trillions, is expected to adopt new standards, with Shanghai Shengdu redefining the comprehensive decoration service model to enhance consumer experience [1] Group 1: Service Upgrade and Consumer Trust - Shanghai Shengdu has launched a brand service upgrade centered on "good products," "guaranteed services," and "true peace of mind," aiming to elevate the standards of comprehensive decoration service providers [1] - The introduction of a "funds custody" service is designed to fundamentally ensure consumer fund safety and establish new industry standards [3] - The funds custody service allows customers to freeze their renovation payments in their bank accounts, releasing funds only after key renovation stages are satisfactorily completed, thus addressing consumer concerns about prepayment risks [3][5] Group 2: Industry Impact and Consumer Protection - The funds custody model has been implemented in 43 cities by Beike, providing safety guarantees for over 25,000 families, with a user adoption rate exceeding 92% and a 97% fund release rate within seven days post-completion [4] - The core value of the funds custody service lies in building trust with consumers, emphasizing a "pay upon satisfaction" principle that directly addresses the financial risks associated with prepayment in the renovation industry [5] - Academic experts support the funds custody mechanism, highlighting its role in creating a trustworthy transaction framework and enhancing consumer rights protection within the home decoration sector [5]