特斯拉登陆印度市场两个多月仅卖一百多辆 在印度为何水土不服？

Core Insights - Tesla has sold only over 100 vehicles in India within two months of entering the market, raising concerns about its performance in this region [1] - The challenges faced by Tesla in India are attributed to a misalignment in pricing structure, rather than ineffective marketing strategies [1] - The success of Tesla in the Chinese market is seen as a result of multiple favorable conditions that cannot simply be replicated in India [1] Pricing Structure - The pricing strategy of Tesla does not align with the local market conditions in India, affecting its sales performance [1] - Factors such as product pricing, supply chain fundamentals, and local consumer purchasing power are all misaligned with the Indian market [1] Market Conditions - The Indian automotive market presents unique challenges that differ significantly from those in China, indicating that a one-size-fits-all approach may not be effective for Tesla [1] - The local consumption capacity in India is a critical factor that Tesla has not adequately addressed in its market entry strategy [1]