Core Insights - The Chinese automotive aftermarket is projected to reach an annual revenue of 1.7 trillion yuan by 2025, more than doubling since 2015, indicating significant growth potential [2] - Tuhu Car Maintenance leads the automotive aftermarket chain franchise sector with a consumer preference rate of 45.38%, significantly higher than its competitors [2][5] - Tuhu has established a robust supply chain network and a standardized service model, allowing it to maintain a competitive edge and achieve high profitability among its franchise stores [7][12] Market Overview - By 2025, China's vehicle ownership is expected to exceed 359 million, driving the growth of the automotive aftermarket [2] - The competitive landscape is shifting from chaotic growth to a more refined approach, with leading brands like Tuhu gaining market share and consumer trust [2][5] Tuhu's Business Model - Tuhu's franchise model is likened to McDonald's, focusing on a replicable business system that includes product, service, and operational standards [3] - The company addresses the fragmented nature of the automotive aftermarket by standardizing high-frequency service projects and integrating online and offline operations [5][13] Supply Chain and Cost Efficiency - Tuhu collaborates directly with major brands like Michelin and Continental to create a direct supply chain, reducing procurement costs by 15%-20% compared to traditional channels [9] - The company has developed a smart inventory system that alleviates financial pressure on franchisees by managing stock levels based on sales forecasts [12] Franchise Growth and Profitability - Tuhu's franchise network has expanded significantly, with a net increase of 331 stores in just six months, and over 90% of stores open for more than six months achieving profitability [7][8] - The company's model not only leads in store count but also demonstrates sustainability and health in its business operations [8] Competitive Advantages - Tuhu's supply chain is evolving, particularly in the electric vehicle aftermarket, where it has established partnerships with battery manufacturers and trained certified technicians [10] - The company's ability to offer lower prices through bulk purchasing and customized products enhances its competitive position in the market [9][13]
途虎养车的加盟门店数，为何总是遥遥领先？