飞马水城与彩红唐“股权联姻” 迸发“数实融合”新火花

Core Viewpoint - The article highlights the deep integration of the digital economy with the real economy, showcasing innovative collaborations and strategies that enhance consumer experiences and operational efficiency in various sectors [1][9]. Group 1: Strategic Collaborations - The strategic partnership between Hailan Group's Feima Water City and Caihong Tang Media involves Feima Water City acquiring a 49% stake in Caihong Tang Media, marking a significant step in the integration of digital economy and cultural tourism [1][3]. - Hailan Group emphasizes that this collaboration reflects cultural confidence and industrial empowerment, leveraging its operational capabilities and cultural atmosphere to achieve mutual benefits [3]. Group 2: Feima Water City Overview - Feima Water City is a comprehensive tourism complex that integrates culture, commerce, sports, and travel, recognized as a national sports tourism demonstration base, attracting over 3.5 million visitors annually [3]. - The venue has hosted 110 live streaming events since September 14, 2021, with over 400 million total views and a peak of 620,000 concurrent viewers, significantly boosting local business sales during the National Day holiday [3][6]. Group 3: Digital and Physical Integration - The collaboration aims to create a unique cultural atmosphere through equestrian activities, architecture, and music, enhancing the shopping and accommodation experience [7]. - Hailan Group views digitalization as a core element in reshaping the value chain, utilizing social media and live streaming to drive online traffic to physical locations, thus creating a symbiotic relationship between digital content and physical experiences [7]. Group 4: Future Directions - The partnership signifies a shift from operating "spaces" to "scenes," focusing on selling experiences rather than just products, and fostering an ecosystem that meets diverse consumer needs [9]. - This initiative represents a vibrant example of high-quality development in the private economy, contributing to the evolution of new productive forces [9].