Nestle(US:NSRGY) 2 1 Shi Ji Jing Ji Bao Dao·2025-12-01 13:12Core Viewpoint - Nestlé is undergoing a significant top-down reform, merging its Wyeth Nutrition and Nestlé Infant Nutrition businesses into a single Nestlé Nutrition unit starting January 1, 2026, to enhance growth and consolidate its leadership in the Chinese infant nutrition market [1][2]. Business Strategy - The merger aims to leverage the strong brand influence of Wyeth and S-26 with Nestlé's industry and channel advantages to achieve sustainable development in a competitive market [6][8]. - Nestlé emphasizes that this restructuring will not affect existing operations, and both Wyeth Nutrition (China) Co., Ltd. and Wyeth (Shanghai) Trading Co., Ltd. will continue to operate [1][2]. Market Dynamics - The infant formula market is transitioning to a mature phase, with a reported growth rate of only 0.6% in Q2 2025, as the newborn demographic advantage diminishes [3]. - The ultra-premium segment is becoming mainstream, with a 13.3% year-on-year growth in the ultra-premium+ market, while other segments are experiencing declines [4]. Competitive Landscape - The competition in the ultra-premium market is intensifying, as evidenced by Feihe's revenue decline of 9.36% to 9.151 billion yuan in the first half of the year [5][6]. - Domestic brands like Feihe and Yili have surpassed foreign brands in market share, indicating a shift in the competitive landscape [6]. Management Changes - Recent leadership changes at Nestlé include the appointment of a new CEO, who is focused on resource allocation towards high-potential opportunities and fostering a performance-driven culture [7][8]. - The restructuring is part of a broader strategy to simplify the organizational structure and enhance operational efficiency under the new management [9][10]. Key Personnel - Joel Seah has been appointed as the head of the newly formed Nestlé Nutrition business, bringing experience from his previous roles in Southeast Asia [11][12].