新帅在华动刀:雀巢、惠氏营养品合并

Core Viewpoint - Nestlé is undergoing a significant restructuring, merging its Wyeth Nutrition and Nestlé Infant Nutrition units into a single Nestlé Nutrition business starting January 1, 2026, to enhance growth and consolidate its leadership in the Chinese infant nutrition market [1][9]. Group 1: Business Restructuring - The merger aims to reduce internal competition and leverage the strong brand influence of Wyeth and the operational advantages of Nestlé's infant nutrition team [10][9]. - Joel Seah will lead the newly formed Nestlé Nutrition business [1]. - The restructuring is part of a broader strategy to prioritize high-potential opportunities and foster a performance-oriented culture within the company [13]. Group 2: Market Dynamics - The infant formula market in China is experiencing stagnation, with a growth rate of only 0.6% in Q2 2025, as the new birth rate declines and marriage registrations drop by over 20% in 2024 [4]. - The ultra-premium segment is becoming mainstream, with a 13.3% year-on-year growth in the ultra-premium+ market, while other segments are declining [5]. - Domestic brands like Feihe and Yili have surpassed foreign brands in market share, indicating a shift in competitive dynamics [8]. Group 3: Financial Performance - Nestlé's organic growth rate in the Greater China region was -10.4% in Q3, continuing a downward trend from Q2, highlighting the operational pressures faced by the company [10]. - The overall sales figures for the first nine months of 2025 show a slight decline compared to the same period in 2024, with total sales of 65,869 million Swiss francs [3]. Group 4: Leadership Changes - Recent leadership changes include the appointment of a new CEO, who emphasizes a cautious approach to resource allocation and a focus on growth [12][13]. - The restructuring is being executed under the guidance of the new management team, which includes key personnel with experience in the Southeast Asian market [16][15].