MEITUAN(HK:03690) Sou Hu Cai Jing·2025-12-01 23:02Core Points - The article discusses the launch of the "Good Cup New Life: Bring Your Own Cup" green consumption initiative by Meituan Qingshan in Shanghai, aimed at reducing single-use plastic products and promoting the use of personal cups for beverages [1][3][4] - The initiative is supported by various organizations, including the Shanghai Municipal Commission of Commerce and the China Environmental Protection Foundation, and has attracted participation from well-known brands like Starbucks and Tims [1][4][6] - The program aims to engage over 500,000 consumers and will see over 30,000 beverage stores nationwide adopting the "Bring Your Own Cup" label [1][4] Group 1: Initiative Details - The "Good Cup New Life" initiative is designed to transform the use of personal cups from a niche trend into a common practice, contributing to pollution reduction and carbon footprint lowering [1][3] - The initiative includes a month-long campaign in Shanghai, with over 3,000 beverage stores in the city and more than 30,000 nationwide expected to participate [1][4] - Meituan has already implemented the first industry-wide "Support Bring Your Own Cup" label, allowing consumers to easily find participating stores through their apps [3][4] Group 2: Environmental Impact - Research indicates that using a personal cup can reduce carbon emissions by approximately 40 grams per use, equating to the carbon absorption of a tree over a year if done daily [3][4] - The initiative is part of a broader effort to address the entire lifecycle of single-use plastic packaging, focusing on reduction, eco-design, recycling, and high-value utilization [3][4] Group 3: Market Participation - As of now, over 17,000 beverage stores have adopted the "Support Bring Your Own Cup" label, with Shanghai leading the country with over 2,200 participating stores [4][6] - The initiative has garnered support from multiple beverage brands, including Peet's Coffee and Costa, which will also implement the "Support Bring Your Own Cup" label [9]