2025，投资人不爱美妆品牌了

Core Insights - The investment landscape for beauty brands in China has cooled significantly, with only 14 beauty brands receiving funding from January to November 2023, representing less than 20% of total investments in the sector [1][5][22] - In contrast, upstream raw material companies have attracted over 60% of the 71 investment and acquisition events in the same period, indicating a shift in capital focus towards these suppliers [1][5][19] Investment Trends - A total of 71 investment and acquisition events occurred in the beauty sector from January to November 2023, with 43 events (over 60.6%) involving raw material companies [1][5] - The beauty brands that did receive funding primarily focused on functional skincare, with notable examples including PMD, Corex, and LAN [5][19] - The only male beauty brand to secure investment this year was GREENLAB, which completed a Pre-A round financing of nearly 10 million yuan [5][19] Funding Amounts - Among the 71 investment events, 53 companies disclosed their funding amounts, with 31 companies receiving less than 100 million yuan, accounting for 43.1% of the total [16][19] - Notably, 15 companies received over 100 million yuan in funding, maintaining the same number as the previous year [16][19] Focus on Synthetic Biology - Synthetic biology has emerged as a hot investment area, with 20 out of 43 upstream companies receiving funding in this field, representing over 46.5% of total investments [19][21] - Companies like 瑞德林 and 巨微生物 have attracted significant investments, highlighting the growing interest in innovative raw materials for cosmetics [19][20] Market Dynamics - The shift in investment focus reflects a broader trend where capital is moving from short-term brand growth strategies to long-term technological advancements in the raw material sector [22] - Industry experts suggest that the current investment climate is becoming more rational, emphasizing research capabilities and innovation potential over mere brand popularity [22]