外资奶粉在中国不香了，昔日一哥惠氏将被雀巢合并

Core Insights - Nestlé Group is integrating its Wyeth Nutrition and Nestlé Infant Nutrition units to form a new "Nestlé Nutrition" team in China starting January 1, 2026, with Joel Seah as the head of the merged business [1] - The integration aims to enhance growth momentum and strengthen Nestlé's leadership position in the Chinese infant nutrition market [1] Financial Performance - Nestlé's global sales for the first nine months of 2025 were 65.9 billion Swiss francs, a year-on-year decline of approximately 1.9% [1] - The Greater China region experienced an organic growth rate of -6.1%, with an internal growth rate of -2.9% and a pricing contribution rate of -3.2% [1] Strategic Changes - New CEO Philipp Navratil has prioritized improving internal growth rates and is implementing a comprehensive strategy to streamline operations, eliminate inefficiencies, and maximize the value of existing assets [2] - The focus is shifting from expensive non-organic growth to leveraging synergies and enhancing profitability across existing business units [2] Market Challenges - The Chinese infant formula market is facing challenges such as declining birth rates and increased competition, leading to a further decline in Wyeth's market share [2] - The market dynamics have shifted significantly, with domestic brands gaining ground and foreign brands like Wyeth experiencing a drop in market presence [2] Competitive Landscape - In 2019, the market shares of Feihe and Nestlé were nearly equal at 13.3% and 13.5%, respectively; however, by 2022, Feihe's market share increased to 17.5%, while Nestlé's fell to 10.7% [3] - The implementation of new national standards for infant formula presents an opportunity for Wyeth, as it was the first foreign brand to have all its products registered under the new standards [3] Operational Continuity - The restructuring will not affect the ongoing operations of Wyeth Nutrition (China) Co., Ltd. and Wyeth (Shanghai) Trading Co., Ltd., and brands like Wyeth Illuma and S-26 will continue to serve Chinese consumers [4]