SAIC MOTOR(SH:600104) Zhong Guo Qi Che Bao Wang·2025-12-02 02:29Core Insights - MG has announced the global debut of the world's first mass-produced vehicle equipped with semi-solid-state batteries, the MG4 Semi-Solid State Edition, set for delivery in December 2025, alongside a new brand IP image, MOLI, marking a strategic shift as MG enters its new century [1][7] Group 1: Technology and Innovation - MG emphasizes the accessibility of cutting-edge technology, with semi-solid-state batteries being tested to exceed safety standards by over 20%, based on collaborations with national institutions [3][7] - The pricing strategy for the semi-solid-state battery is notable, as it will be featured in the MG4, priced under 100,000 yuan after subsidies, contrasting with the typical high-end market positioning of such technology [7][11] - MG aims to address core pain points in electric vehicles, particularly in low-temperature performance, with plans for public testing in extreme conditions to demonstrate capabilities against higher-end models [8][11] Group 2: Brand Development and Market Positioning - The new brand IP, MOLI, represents a shift towards a more youthful and emotional connection with consumers, integrating MG's heritage with a modern digital approach [13] - Research indicates a significant transformation in the perception of Chinese brands abroad, with MG now viewed as innovative and fashionable, rather than low-cost and low-quality [13][14] - MG has outlined a clear product roadmap, planning to launch 13 new energy models by the end of 2025, emphasizing the importance of sustained performance in the new century [14]