Disney(US:DIS) 3 6 Ke·2025-12-02 02:27Core Insights - The movie "Zootopia 2" has achieved remarkable success, grossing over 2 billion within just six days of its release, a significant increase compared to previous animated films [1][48]. Marketing Strategy - The marketing strategy for "Zootopia 2" effectively utilized AI-generated content (AIGC), allowing audiences to create personalized images with characters Judy and Nick, which significantly boosted engagement [9][47]. - The hashtag Zootopia2AI has garnered nearly 400 million views on Douyin, indicating a strong viral marketing effect [9][26]. - User-generated content (UGC) has become a key driver of engagement, with many users sharing their AI-generated photos on social media platforms like Xiaohongshu, which has seen 440 million views for related topics [26][42]. AI Integration - The introduction of AI effects, such as the "Zootopia Co-Photo" feature, has attracted over 1.64 million users, showcasing the potential of AI in enhancing movie marketing [20][22]. - The success of the AI-generated content reflects a shift in marketing strategies, moving from traditional methods to more interactive and engaging formats that resonate with audiences [47][48]. Audience Engagement - The combination of effective visuals, user-friendly commands for generating images, and the sharing culture on social media has created a strong community around the film, enhancing its visibility and appeal [42][43]. - The film's marketing has tapped into the desire for personalized experiences, making it a case study for future film promotions [42][47]. Conclusion - The unexpected success of "Zootopia 2" can be attributed to innovative marketing strategies that leverage AI technology and user engagement, setting a new standard for film promotions in the digital age [47][48].