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Core Viewpoint - Moutai is strategically avoiding the trend of targeting younger consumers by not producing low-alcohol beverages, instead focusing on a long-term brand positioning that appeals to older demographics [1][20]. Group 1: Target Demographics - Moutai is not aiming to attract consumers aged 18-25 or 26-30, but rather focusing on the 36-45 age group, who are more likely to have the financial means to purchase high-end products [4][6]. - The company employs a segmented approach, gradually introducing the brand to younger consumers, with the goal of fostering brand recognition and loyalty over time [3][20]. Group 2: Brand Positioning - Moutai's brand identity is centered around being high-end, scarce, and a symbol of status, which contrasts with the more affordable and social nature of beverages favored by younger consumers [11][18]. - The company believes that true engagement with younger consumers comes from cultural resonance rather than price reductions or product alterations [18][22]. Group 3: Innovative Products - Moutai has not completely abandoned the younger market, as evidenced by the introduction of the "Sauce-flavored Latte," which retains the brand's essence while catering to younger consumption habits [13][20]. - This product innovation reflects a balance between maintaining brand integrity and appealing to the tastes of younger consumers without diluting the brand's value [13][22]. Group 4: Long-term Strategy - Moutai's approach is characterized as "delayed gratification," where the company is willing to wait for younger consumers to mature into high-end buyers rather than rushing to meet current trends [20][22]. - The brand's strategy emphasizes maintaining quality and brand value, ensuring that when younger consumers are financially ready, they will naturally gravitate towards Moutai [20][22].