拼团价1399，拼多多又砍了茅台一刀

Core Viewpoint - The price of Moutai is experiencing fluctuations, with significant impacts from e-commerce platforms and channel pressures affecting the overall pricing strategy of the company [2][4][10]. Pricing Dynamics - On December 2, the price of Moutai on Pinduoduo dropped to 1399 yuan, with over 10,000 users completing group purchases within a week [2]. - The wholesale price of Moutai is approaching 1499 yuan, while the original box price for 2025 53-degree 500ml Moutai is 1560 yuan, reflecting a decrease of 15 yuan from the previous day [2]. Channel Management - Moutai has been strengthening cooperation with major platforms to maintain channel order and optimize e-commerce channel management [5][6]. - The company is shifting from a "price-oriented" approach to an "order-oriented" strategy to stabilize prices amid ongoing channel pressures [8]. Market Challenges - The current market environment shows significant pressure on distribution channels, with many distributors resorting to selling products below the official price through less regulated e-commerce channels to improve cash flow [10]. - Frequent price-cutting behaviors from e-commerce channels undermine the ability of Moutai to control market prices, leading to a loss of pricing power [10][11]. Financial Performance - In the third quarter, Moutai's revenue grew by less than 1% year-on-year, with direct sales channels declining nearly 15%. The revenue from the "i Moutai" platform was only 1.931 billion yuan, halving compared to previous figures [12].