50万台！雷军最新官宣

Core Insights - Xiaomi Auto has achieved a cumulative delivery of over 500,000 units from April 3, 2024, to December 2, 2024, surpassing its initial target of 350,000 units for 2025, with November deliveries exceeding 40,000 units for three consecutive months [1][3] - The rapid growth of Xiaomi Auto is highlighted by its record of reaching 100,000 units in just 230 days, significantly faster than competitors like Li Auto and NIO [3] - Xiaomi Auto's CEO Lei Jun emphasized that the milestone of 500,000 units signifies the validation of its comprehensive capabilities in R&D, manufacturing, sales, delivery, and service, marking a new phase of scalability [1] Delivery Performance - Xiaomi Auto's delivery performance has shown consistent growth, with September deliveries at 41,948 units, October at 48,654 units, and November maintaining over 40,000 units [3] - The company set a record for the fastest time to reach 500,000 units, achieving this in just 602 days since the launch of the SU7 model [3] Product Lineup - Currently, Xiaomi Auto offers three models: the Xiaomi SU7, Xiaomi SU7 Ultra, and Xiaomi YU7, with the SU7 priced between 215,900 to 299,900 yuan, and the SU7 Ultra starting at 529,900 yuan [5] - The SU7 Ultra is noted for its high-performance capabilities, including a 0-100 km/h acceleration in 1.98 seconds [5] Sales Strategy - Xiaomi Auto has launched a "current vehicle selection" channel, allowing customers to purchase vehicles that have passed strict quality inspections, including new, display, and nearly new cars [7][9] - This direct sales approach is a novel strategy in the industry, aiming to attract consumers with lower prices and enhance delivery volumes to meet higher annual targets [9]