SAIC MOTOR(SH:600104) 2 1 Shi Ji Jing Ji Bao Dao·2025-12-02 13:56Core Insights - The automotive market is expected to face intense competition in the first half of next year, particularly in the first quarter, due to policy rollbacks and preemptive consumer spending [1] - The company aims to shift from scale competition to a focus on brand value and operational efficiency, emphasizing value marketing rather than engaging in price wars [1] - The company’s brand positioning for Roewe is centered around "quality technology and exceptional trust," ultimately aiming for reliability [1] Group 1 - The Roewe M7 DMH has quickly become the third best-selling model in the B-class hybrid market, following BYD Qin L and Galaxy A7, with 82% of sales coming from high-end models [1] - The M7 DMH utilizes advanced technologies such as the DMH 6.0 super hybrid system and semi-solid state batteries to achieve high cost-effectiveness while controlling costs [1] - The integration of engine control within the PICU allows for precise energy management, showcasing the company's unique position in hybrid engine control [2] Group 2 - The recent OTA update for the Roewe M7 DMH has significantly increased the daily usage rate of its voice function from 60% to 90%, indicating successful integration of advanced technology [2] - The company is transitioning from a connectivity-focused approach to an AI-driven model, with the core competitive advantage of the deep thinking model being its ability to understand context and user emotions [3] - The introduction of AI in the automotive sector marks a shift towards a more intuitive user experience, with the company aiming to redefine its influence in the mainstream Chinese automotive market through technology and value recognition [3]