SCSF(SH:600779) 2 1 Shi Ji Jing Ji Bao Dao·2025-12-03 03:40Core Viewpoint - The appointment of Hong Zonghua as Vice President of Corporate Affairs for PepsiCo Asia Pacific marks a significant leadership change, reflecting the company's strategic adjustments and recovery in performance [1][4]. Group 1: Hong Zonghua's Background and Role - Hong Zonghua has a strong background in public relations and government relations, having worked for major companies like Walmart, Mars, Herbalife China, and Shui Jing Fang [2]. - His previous role at Shui Jing Fang involved managing government relations, corporate communication, social responsibility, and ESG strategy, contributing to the company's growth and brand positioning [5]. - During his tenure at Shui Jing Fang, the company achieved continuous revenue growth, surpassing 5 billion in revenue for the first time in 2024 [5]. Group 2: PepsiCo's Organizational Changes - PepsiCo has undergone significant restructuring, dividing its global operations into North America and International segments, with a focus on the Asia Pacific market [6]. - The company has seen multiple executive changes, including the appointment of new leaders for its food and beverage divisions, indicating a shift in strategy to enhance growth [6][8]. - The beverage segment has faced challenges, with a decline in sales, while the food segment has shown modest growth, highlighting a disparity in performance across categories [8][9]. Group 3: Market Performance and Competitive Landscape - In 2024, PepsiCo's food business in China is expected to see mid-single-digit growth, while its beverage business is projected to decline slightly [8]. - The overall performance in the Asia Pacific market shows a 1% increase in net revenue, with food sales growing by 4% and beverage sales by only 1% [8]. - The competitive environment in the beverage sector is intensifying, with rivals like Coca-Cola also facing challenges in the Chinese market [9][10].